14 Toothpastes We Bet You’ve Never Tried Before

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In this enlightened era of self-care, we’ve all been introduced to more face masks, serums, and pampering products than we could have ever imagined – or could possibly need. Here’s a simple change to your routine that’s guaranteed to make a difference, at least twice a day: new toothpaste! 

If you’re anything like me, when you run out of toothpaste, you wander the aisle aimlessly, unable to recall which brand you like. What was that one flavor again? Arctic Minty Blast? Radiant Snowflake Sparkle? The landscape is littered with minty, meh-tasting formulas. Skip the toothpaste aisle IRL and shop online instead! Smaller brands that can’t snag shelf space at a big brick ‘n’ mortar are thriving on the internet. 

Refresh your daily to-do and treat yourself to one of these unexpected and delightful flavors. It’s the little things, right? (P.S. Check out our roundup of the best-tasting toothpastes for kids, too!)


The Perfect Pair

Maximalists rejoice! Using different toothpastes for your morning routine and your nightly ritual is officially a thing. You do the same thing for your face, so why not your teeth?


Wildist ‘AM/PM’ Natural Toothpaste Kit

This vegan brand tastes as good as it looks. Energize your morning with ‘Brillimint,’ an all-natural, extra-strength toothpaste flavored with spearmint and peppermint oils, combined with white tea and goji berry extracts. Ease into the evening with ‘Dreamomile,’ a soothing mix of spearmint and chamomile flavors with activated charcoal to absorb stains and whiten while you sleep.

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hello ‘Good Morning and Good Night’ Toothpaste Set

Start your best day ever with ‘Good Morning,’ a Meyer lemon and ginseng flavor, underscored by fresh mint. Unwind while you remove plaque and whiten with ‘Good Night,’ an herbal blend of lavender and chamomile, with a touch of light mint.

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Dr. Squatch Teeth ‘Morning and Night’ Toothpaste Kit

It’s labeled as “Men’s Toothpaste,” which is silly because there’s no such thing. We’re willing to overlook this old-fashioned labeling since the flavors are so fresh. A zesty ‘Citrus Mint’ toothpaste will blast away morning breath with a burst of lemon, peppermint, green tea, and even a little vitamin B12. Wrap up the day with ‘Soothing Spearmint’ and get a boost of extra whitening while you’re at it. Doctor’s orders!

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Fancy Flavors

Even your bathroom routine is bad and bougie. Who cares if you’re a little high maintenance – taking care of your teeth is worth the effort! Enjoy these upscale blends with flavors as tasteful as you.


Marvis ‘Royal’ Toothpaste

Marvis ‘Royal,’ THE perfect toothpaste for the queen that you obviously are. The unique flavor is a complex and fragrant blend of Italian lemon oil, tangerines, rose extract, and nutmeg, enhanced with Marvis’ signature fresh mint. You fancy, huh?

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Marvis Flavor Collection Gift Set

If you don’t want to commit to an entire tube, or if the idea of a palette to please your palate sounds promising, try this Marvis gift set with seven toothpaste flavors – you could have a diffrerent one for every day of the week!!! From fresh Aquatic Mint to aromatic Jasmin Mint, there are so many novel flavors to make your daily routine a little more exciting. Btw, it’s a fantastic holiday or birthday gift for the person who has everything! (Never too early to plan…)

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Twice ‘Calming Vanilla Lavender Mint’ Toothpaste

The flavor may sound relaxing, but the truth is that this toothpaste is a workhorse. Twice’s ‘Calming Vanilla Lavender Mint’ toothpaste is made for sensitive teeth, with gentle but effective whitening and cavity protection, powered by clean, vegan ingredients. It’s ahh-some.

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Dr. Sheffield’s Certified Natural Wintergreen Toothpaste

We want wintergreen! The most upscale yet underappreciated mint flavor! Thank goodness we found a delicious offering crafted by none other than Dr. Sheffield himself, purported to be the creator of toothpaste in a tube. True story? Perhaps. Truly refreshing with the wintergreen flavor we were wanting? An enthusiastic yes!

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Blends with Benefits

These toothpastes with a boost of added ingredients multi-task almost as well as you do. You’ll find blends infused with vitamins, and formulas with minerals to naturally reduce inflammation and bad bacteria.

Better & Better Fully Charged Toothpaste with Vitamins B12 & D3

This all-natural toothpaste is filled with vitamins! Just brush twice a day and you’ve already hit 85% of your recommended daily value of vitamin D3, and 53% of your daily value of B12. ‘Bettermint,’ the brand’s signature soft mint flavor is organic, vegan, and so pleasant to use. The pretty packaging is the icing on the cake.

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Boka ‘Coco Ginger’ Remineralizing Toothpaste

We love the subtle flavor of Boka’s ‘Coco Ginger,’ a mellow coconut base accented with spicy ginger and notes of chamomile flower. What makes this blend unique is that the recipe swaps fluoride for nano-hydroxyapatite (n-Ha), an evolution in dentistry that’s been the gold standard in Japan for more than 40 years. n-Ha makes up the primary foundation of teeth and bones, so it naturally remineralizes teeth, reducing sensitivity, rebuilding enamel, and reversing micro-cavities. You go, Coco.

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Rael Himalayan Pink Salt Toothpaste

This mineral-rich toothpaste comes in a classic tube or a super-convenient pump! The formula includes Himalayan pink salt and more than 80 minerals that are anti-inflammatory and antibacterial by nature to naturally kill bacteria and keep bad breath at bay. The minty base is enhanced with herbs like chamomile and rosemary for a distinct, fresh flavor. Things just got Rael.

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WITH MY Lemonade Toothpaste

Another 100% natural, dentist-developed toothpaste… with a twist! If you’re a citrus lover, you’ll luxuriate in the crisp flavor of fresh lemonade every time you brush. Plus, with each purchase, this Climate Pledge Friendly, PETA and Vegan Society-certified brand donates 10% of the proceeds towards life's essentials, like water and education, for those in need. 

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Serious. Whitening.

These toothpastes mean business, and their number one job is some big-time whitening. From foreign cult classics to under-the-radar new brands, one of these options is sure to brighten your day – and your smile.


Pasta del Capitano 1905 Whitening Toothpaste

‘Twas the year 1905 when Farmaceutici Dottor Ciccarelli (that’s Italian for Pharmacist and Doctor Ciccarelli) crafted his now-famous toothpaste with oxygenating properties. A little goes a long way, and fans of the brand love how foamy the feel is. The flavor is molto bene, and there’s even a special blend for smokers (!) if you know of someone (cough cough) who could use some. Hilariously Euro.

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LINHART Whitening Toothpaste

Created by NYC dentists and made in the USA, Linhart dental care products are based on 10 years of development within Drs. Jan and Zachary Linhart’s global patient pool, and 40 years’ worth of dental experience. Linhart Toothpaste strengthens enamel with its trademarked Linämel formula, including theobromine, an extract of the cocoa bean proven to help strengthen enamel. The effectiveness, flavor, and consistency of this toothpaste make it a fan favorite!

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White Birch Activated White Charcoal Whitening Toothpaste

Charcoal toothpastes can be a little polarizing, but this one has great results – and reviews! Through the brand’s patented formulation process, White Birch is the only white activated charcoal toothpaste of its kind, so you get all of the benefits of a charcoal toothpaste without the mess black charcoal can make. White Birch Trees in Japan are famous for their whitening properties, and this trademarked blend is crafted with extracted white charcoal from those very trees. 

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